Who Is Linda Yaccarino And Why Is Elon Musk's New Twitter CEO So Divisive?

It was possible inevitable that Musk would step down as CEO, ballot or not. Traders from his different corporations — particularly Tesla, which has been struggling — have proven concern that Musk was stretching himself too skinny by being so hands-on at Twitter. With Twitter nonetheless struggling to carry onto advertisers, the place most of its revenue comes from, Linda Yaccarino is a logical alternative to exchange Musk. Till resigning shortly after Musk introduced Twitter would have a brand new CEO, Yaccarino was the Chairman of World Promoting & Partnerships at NBCUniversal, the place she has labored for over 11 years. There, she oversaw a crew of two,000 workers that generated over $100 billion in advert gross sales for dad or mum firm Comcast. Specifically, she fostered relationships between the previous media big and newer tech corporations like BuzzFeed, Snapchat, Apple Information, and, notably, Twitter. (Yaccarino has had a private Twitter account since 2012.) Yaccarino even spoke with Musk in a public keynote final month in regards to the sophisticated connections between Twitter’s platform, cultural conversations, and advertisers.

By bringing in Yaccarino, Musk is inserting Twitter within the palms of somebody with many years of media expertise. Lengthy earlier than turning into chairman at NBCUniversal, Yaccarino obtained her begin as an intern in its media planning division, shortly after graduating from Penn State. In 1992, she moved to Turner, the place she labored her approach as much as Government Vice President/COO of Promoting Gross sales, Advertising and marketing, And Acquisitions, earlier than returning to NBCUniversal in 2011. Her wealth of expertise and standing as an business insider ought to placate advertisers cautious of spending cash on Musk’s Twitter, and probably convey again those who’ve already left. By all accounts, she looks as if a rational alternative for CEO. So why is the announcement already inflicting an uproar?