Upon additional investigation, Cohen found that the web site is owned by a startup referred to as Laylo, which offers creators with instruments to develop their fanbase and subscribers by means of textual content message “drops.” Whereas Cohen has not explicitly accused Laylo of making the observe as a part of a advertising and marketing ploy, the corporate appears to be fueling the hypothesis by retweeting his total thread and responding with a ghost emoji.
Laylo founder Alec Ellin’s tweet history additionally exposes his secondary function as a hardcore Drake fanaticist. Digging additional into his Twitter reveals proof of his involvement, as he recently “liked” tweets associated to this story. The ghostwriter977 account has additionally posted one other AI-generated Drake-like music as a YouTube Brief. It is a cowl of Colbie Caillat’s “Bubbly,” and the creator used the tags “Drake” and “AI” of their description.
If Laylo is certainly behind these AI-generated tracks, it will be an ingenious advertising and marketing technique to draw new customers and prospects. Nevertheless, the implications for the music trade are profound: The opportunity of AI-generated songs imitating established artists raises questions on copyright, authenticity, and the way forward for music manufacturing.
As we await an official response from the artists concerned, “Coronary heart on My Sleeve” reminds us of AI’s rampant development of spectacular capabilities, and its potential influence on varied industries, together with leisure. Even when this observe cannot idiot the most important Champagne Papi-stans, it appears like solely a matter of time earlier than AI instruments get refined sufficient to take action.