Apple’s transition to the M-Sequence chips was kickstarted by the 2020 M1 MacBook Air, which was introduced in November 2020. There was a 20-month hole till the following era of MacBook Air fashions powered by the M2 chip arrived in July 2022. If Apple goes forward with the rumored launch in October, it will primarily imply that the shift from the M2 MacBook Airs to the M3-based fashions would have taken solely 15 months.
It is usually necessary to notice that at WWDC 2023, Apple additionally took the wraps off a wholly new 15-inch MacBook Air that additionally used the M2 chip. Contemplating the diminished hole between these releases, does it even make sense for Apple to launch the M3 MacBook Air below present circumstances? Moreover, it additionally raises the query of whether or not Apple would even adhere to this timeline for a brand new launch.
Older rumors have already indicated that Apple was initially all in favour of solely a low-key launch for the M3 MacBook Air — maybe within the type of a press launch or a small-scale occasion. Nonetheless, given the significance of the M3 chip and the developments it could have to supply, Apple is prone to make its announcement a grand affair.
Regardless of the uncertainty stirred by Ming-Chi Kuo’s cryptic assertion, one reality stays clear: the announcement of the M3 MacBook Air is imminent, anticipated inside the subsequent few quarters and might be the following main occasion after the September 2023 iPhone launch occasion.