Whereas Spotify has adjusted its pricing in several nations, the service shouldn’t be identified for regularly elevating costs. For U.S customers, the final important worth hike was in 2021, when costs for the Household Plan went up from $14.99 to $15.99. In distinction, the costs for the entry-level premium plan have remained unchanged within the U.S. ever for the reason that service went stay greater than a decade in the past.
Prior to now, Spotify has acquired criticism from some customers, who argue that the service is changing into too costly. Nonetheless, Spotify has defended its pricing, arguing that it’s essential to cowl the prices of licensing music and to put money into new options.
Regardless of the worth improve, Spotify is predicted to stay the world’s hottest music streaming service. The corporate has over 381 million lively customers, together with 172 million premium subscribers. Spotify’s recognition is because of a number of elements, together with its giant music library, user-friendly interface, and aggressive pricing. The corporate has additionally been profitable in increasing its attain to new markets, similar to India and Africa, the place its low pricing technique is more likely to proceed for the foreseeable future.