Lucid is not the primary EV firm to launch a referral plan. This advertising and marketing tactic has been employed by Tesla, which earlier this 12 months added the Mannequin 3 and Y to its program. Tesla referrers get awarded with credit that may be redeemed for in-app advantages. Nonetheless, Lucid took a unique method to what its digital factors are used for.
Present Lucid prospects might be awarded 6,000 factors if somebody buys a Lucid Air Pure utilizing their referral code, 8,000 factors for an Air Touring mannequin, and 10,000 factors for an Air Grand Touring mannequin. These factors might be redeemed for clothes objects and equipment but in addition automobile add-ons comparable to a $500 Lucid Air Crossbars that may be redeemed for 4,300 factors. The very best-tier accent on this checklist, and certain probably the most interesting to Lucid prospects, is a Lucid Related Residence Charging Station, which might be redeemed for 9,900 factors.
If equipment aren’t your factor, and also you amass a ton of factors, there are three large experiences to select from. Prospects can snag a Lucid Air design sketch signed by CEO and CTO Peter Rawlinson for 20,000 factors. The ultimate two experiences are each priced at a large 50,000 factors. One is a tour of the Casa Grande manufacturing unit, and the opposite is a tour of the Lucid headquarters. Each of those experiences embrace flights for 2 and a complimentary two-night keep at a resort.