The all-cash deal between Sega and Rovio marks yet one more main gaming acquisition with a scorching fanbase and vibrant alternatives within the leisure phase. Sega’s Sonic is already a gaming phenomenon. After capturing a strong fanbase with animated content material focused at youngsters, the Japanese firm additionally helped develop two “Sonic the Hedgehog” sequence movies that made fairly some splash on the field workplace, whereas a 3rd one is within the pipeline and a spin-off sequence based mostly on the hot-headed Knuckles character can also be on the desk. Rovio’s animation division, in the meantime, has already launched two Offended Birds movies and a number of animated sequence from the identical franchise.
The 2 manufacturers are giants in their very own manner, however that is removed from probably the most important gaming adjoining deal in current instances. Sony acquired Halo and Future creator Bungie for about $3.6 billion, and Take-Two forked over greater than $12 billion to purchase Zynga, the maker of the FarmVille sequence video games.
Microsoft paid over $75 billion to accumulate Activision Blizzard final yr, however that deal has run into regulatory scorching waters. Notably, each Microsoft and Sony are locking horns over the deal whereas additionally making an attempt to exploit cash from the sheer leisure content material potential like movies and TV sequence of the IPs they now management following their respective acquisitions.