The AI-fabricated Schumacher interview will not be the primary time that the world of superstar and cutting-edge AI has clashed. Only a few days in the past, Joe Rogan revealed a whole podcast with an AI-generated simulation of OpenAI CEO Sam Altman. In 2022, Rogan did one thing comparable with an AI-generated interview of deceased Apple co-founder and CEO Steve Jobs. An AI-generated observe that includes Canadian rapper Drake lately precipitated a heated debate within the music business, which ultimately led to Common Music Group asking Spotify and Apple Music to yank it off their playlist.
However it seems that pretend interviews, just like the latest one with Schumacher, are simply the beginning of a misinformation apocalypse. And that is primarily as a result of the AI tech used to drag off such stunts is publicly obtainable and does not want a lot technical know-how. Character.AI, for instance, allows you to discuss with an AI model of any main persona you possibly can consider, and it is obtainable on the market within the wild.
The Bing Chat system, which is powered by OpenAI’s GPT-4 mannequin, has a hidden superstar mode that permits you to joke round with celebrities like Kevin Hart or discuss stunts with Tom Cruise. Even mainstream publications like CNET and BuzzFeed have embraced AI for content material technology — and generally with out correct disclosure, like Die Aktuelle and its interview with Schumacher. Regulatory our bodies are already on the fence about such AI abuse and are scurrying to draft apt laws.