Apple Reportedly Mulling Worth Hikes For iPhone 15 Professional Fashions

In keeping with Deutsche Financial institution analyst Sidney Ho, purchases of low-to-mid-range smartphone fashions have been down in recent times, however purchases of premium-quality smartphones are nonetheless holding regular. This means that if Apple is seeking to enhance its backside line, a strike on the top-shelf market might be a viable avenue for income.

“Whereas the restoration in world smartphone demand is beneath expectations, it seems that the premium market (and therefore Apple) is much less impacted,” Ho wrote in an investor word obtained by CNBC on Monday.

It is not presently identified what the iPhone 15 Professional and Professional Max’s main new options will likely be, however the units might have some new developments if Apple desires consumers to simply accept a better worth. 

In the intervening time, one smaller change which may be in retailer for the iPhone is a switchover to USB-C-based charging in lieu of Apple’s proprietary Lightning connectors — a results of new product necessities handed by the European Union final yr. These necessities, which necessitated a switchover to a uniform smartphone charging customary, have been handed with the intent of simplifying issues for customers and chopping down on e-waste.

On the time of writing, Apple has not publicly commented on the pricing rumor.