Amazon Rolls Out AI-Generated Consumer Evaluation Summaries

A serious grievance many consumers have with Amazon is that it usually hosts faux evaluations. Tons of optimistic faux evaluations can enhance a product within the algorithm, placing it on extra pages, thus incomes the vendor extra dough. To fight this, Amazon has filed lawsuits in opposition to faux overview sources to filter out faux content material. Now, the corporate is aware of extra should be accomplished to treatment the problem.

AI-generated overview highlights may very well be the reply to this downside. Amazon notes that its highlights will solely take into account trusted customers who’ve had their purchases verified. This and the machine studying modules that decide if a rater’s account is faux may assist expose customers to extra real evaluations.

This new characteristic is one other instance of Amazon going all-in on AI. The corporate hasn’t made its AI plans a secret both, as CEO Andy Jassy is even on report stating that “[AI] goes to be on the coronary heart of what we do.” 

A couple of months in the past, Amazon hinted that it was engaged on a generative AI characteristic to enhance search performance. Thus, all indicators level towards AI-generated evaluations being the primary of many AI-powered options coming to the world’s largest on-line retailer.