In keeping with MacRumors, Apple appears to be taking this product launch with utmost seriousness. In reality, the corporate intends to carry a particular briefing for this announcement — despite the fact that Apple has but to make an announcement concerning the identical. It’s also pertinent to notice that the corporate did have an identical product briefing on March 8, 2022, when it launched the iPhone 13 sequence in a inexperienced shade possibility.
Whereas Apple appears to connect a good quantity of significance to those mid-life shade updates and has periodically tried this tactic — there isn’t a proof of those advertising methods translating to elevated gross sales. Furthermore, on condition that Apple doesn’t break up cargo figures by shade choices, will probably be tough to gauge the influence of the brand new shade possibility on the sale figures of the iPhone 14 lineup.
The choice to relaunch the iPhone 14 sequence within the new yellow shade possibility is likely to be a last-ditch try from the corporate to extend the gross sales figures of the iPhone 14 Plus. Launched as a substitute for the iPhone 13 Mini, Apple has discovered it tough to persuade patrons into choosing this mannequin. Gross sales of the iPhone 14 Plus are primarily cannibalized by its larger-screened cousin, the iPhone 14 Professional, which is barely barely dearer.