Superb Gaming has gone by means of a rebrand since its early days because the meme-worth Superb PC gaming race. The once-plucky upstart began out by delivering mechanical keyboards with fully-hot-swap sockets for half the value of the big-name manufacturers, and so they nonetheless promote these in the present day within the GMMK 1, which is available in full-size, TKL, and 60% sizes for a similar $109.95 value. The subsequent transfer was to enter the ultralight mouse market, following the success of one other up-and-coming startup, Finalmouse. The Superb Mannequin O, O-, Mannequin D, and D- got here in wired and wi-fi variations, bringing low-cost, low-weight, and high-quality gaming mice to the plenty.
The primary batches of Mannequin O mice had a packaging problem that broken the wire on some models. Superb determined to ship each affected person a brand new custom-sleeved cable to repair the issue and bought cables in numerous colours. Then got here the Holy Panda incident. Holy Pandas are a frankenswitch created from Halo True stems and Invyr Panda housings. One other vendor, Drop, owns the Halo True stem tooling. Superb discovered the tooling for the housings and purchased them. With two distributors holding half of the entire, the query grew to become who owns the Holy Panda identify. Superb tried to trademark the identify, regardless of solely having the rights to a part of the product. The neighborhood erupted, leading to Superb altering its change identify and withdrawing the trademark utility. Superb now sells a high-end keyboard, the $349.99 GMMK Professional and the $129.99 GMMK Numpad, a far cry from its roots as an reasonably priced different.