2023 Ford F-150 Lightning Value Cuts Carry Professional Truck Again Beneath $50,000

Ford is slicing the value of the F-150 Lightning, its all-electric pickup, with some trims seeing reductions of virtually $10,000 from their sticker worth. The information brings the F-150 Lighting again nearer to its price at launch, with the most affordable model of the truck — the Professional trim — now $49,995 plus $1,995 vacation spot.

That is a $9,979 discount from the present worth, which Ford credit upcoming manufacturing and value enhancements at its soon-to-reopen Rouge Electrical Car Heart in Michigan for unlocking. That facility is at the moment closed, because the automaker completes plenty of upgrades, however is predicted to renew manufacturing in fall 2023. As soon as full, the plant needs to be able to producing 150,000 F-150 Lightning vans annually, triple the prior price.

Nonetheless, even with the lower, the 2023 F-150 Lightning Professional stays round $10,000 costlier than it was when the EV pickup first launched. Again in 2021, Ford shocked many with its aggressive pricing for the electrical truck, with the Professional trim beginning at just below $40,000 earlier than vacation spot and choices.

Lightning demand shortly outstripped provide

Reservations had been swiftly secured by would-be Lightning house owners, with demand far outstripping Ford’s manufacturing capability. That, plus the rising price of supplies and different constraints associated to the worldwide pandemic, left many dealing with prolonged wait durations earlier than they may order. Within the meantime, Ford’s costs shifted upwards. The automaker insisted that the will increase hadn’t made a dint in total gross sales, although given it could not truly fulfill all curiosity, it is unclear how many individuals who’d meant to purchase a Lightning determined to carry off as a substitute. 

In March of this yr, citing battery prices amongst different components, Ford introduced that the F-150 Lightning Professional would begin at just below $60,000. Its most lavish Platinum trim broke the six-figure barrier, when necessary vacation spot was included. Whereas these with a confirmed order can be unaffected by the change, unsurprisingly, Ford confronted disappointment and criticism for what many potential house owners and reservation holders noticed as a bait-and-switch.

Practically $10,000 worth cuts on some trims

Now, the order books for the 2023 F-150 Lightning are reopening, with new pricing throughout the board. The XLT will now begin at $54,995 (plus vacation spot), down $9,479 from the earlier worth. An XLT Prolonged Vary is down $8,879, to $69,995 (plus vacation spot).

The 2023 F-150 Lightning Lariat additionally now begins at $69,995 (plus vacation spot), or $77,495 for the Lariat Prolonged Vary. They’re reductions of $6,979 and $8,479, respectively. Lastly, the 2023 F-150 Lightning Platinum Prolonged Vary will get a $6,079 worth lower, bringing it to $91,995 (plus vacation spot).

Do not head right down to your nearest Ford vendor anticipating to seek out these reduced-price Lightning vans on the lot, nonetheless. Ford is as a substitute constructing to order, although anyone placing in an order on an XLT, Lariat, or Platinum trim model of the EV can get a $1,000 bonus in the event that they achieve this between July 6 and July 31. Variations of the electrical pickup beneath $80,000 as-configured may even be eligible for as much as $7,500 in U.S. federal EV incentives. Ford tells SlashGear that prospects who order a truck immediately can count on supply in October 2023.